Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially
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چکیده
منابع مشابه
Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially
This paper experimentally examines image motivation—the desire to be liked and well-regarded by others—as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. By definition, image depends on one’s behavior being visible to other people. Using this unique p...
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ژورنال
عنوان ژورنال: American Economic Review
سال: 2009
ISSN: 0002-8282
DOI: 10.1257/aer.99.1.544